Newspaper circulation is continuously decreasing in many parts of the world. The Danish newspaper, Ekstra Bladet, which has been publishing for more than 100 years, is currently looking for stories that balance on the border of ethics. This film is a remarkable insight into the behind-the-scenes of a modern daily. Is the era of printed media coming to an end? And what are the stakes in looking for a solution to survival?

“If I want to knock a story off the front page, I just change my hairstyle.” Hillary Clinton

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